S2S Conversion Tracking Platform
How Tedbin replaced browser-based tracking pixels with a server-side system, recovering lost conversion data across 15+ advertising partners.
Project Overview
Browser-based tracking was failing. Ad blockers, iOS privacy changes, and cookie restrictions meant that a growing percentage of conversions were going unreported to advertising platforms. The business was making budget decisions based on incomplete data — some campaigns appeared unprofitable simply because their conversions weren't being tracked. Tedbin built a server-side conversion tracking platform that sends conversion data directly from the backend to each advertising partner, bypassing browser limitations entirely.
Technical Architecture
The platform sits between the business's backend systems and 15+ advertising partner APIs. When a conversion happens — a purchase, a signup, a subscription — the server captures it immediately and sends the conversion data directly to each relevant advertising platform via their server-to-server APIs. No browser involvement means no ad blocker interference, no cookie restrictions, and no data loss from users navigating away. The system handles the complexity of each partner's unique API requirements, authentication methods, and data formats.
Attribution & Data Recovery
Beyond basic conversion reporting, the platform implements click ID matching, cross-device attribution, and conversion deduplication. When a user clicks an ad, the click identifier is captured server-side and associated with the user's session. When they convert — even days later, on a different device — the system matches the conversion back to the original click. Processing over 100,000 conversions, the platform recovers conversion data that browser-based pixels would have missed entirely, giving advertising platforms the signal they need to optimize campaigns properly.
Results & Impact
The server-side tracking platform recovered a significant percentage of previously lost conversions. Advertising platforms received more complete data, which improved their algorithmic optimization and led to better campaign performance. The business could finally see the true ROI of each advertising channel, leading to smarter budget allocation. Several campaigns that appeared unprofitable with browser-based tracking turned out to be strong performers once the missing conversions were accounted for.
