Do you manage Google Ads campaigns for Lausanne businesses?

Yes, we create and manage Google Ads campaigns with geographic targeting for Lausanne and surrounding areas. We handle keyword research, ad creation, landing page optimization, bid management, and continuous performance optimization.

What is the difference between SEO and GEO?

SEO (Search Engine Optimization) focuses on traditional search engine rankings. GEO (Generative Engine Optimization) optimizes your content for AI-powered search tools like ChatGPT, Perplexity, and Google AI Overviews, ensuring your business is recommended by AI assistants.

Can you help with multilingual SEO for Lausanne businesses?

Absolutely. We specialize in multilingual SEO in French, English, and Portuguese with proper hreflang implementation, locale-specific content optimization, and culturally appropriate keyword targeting for the Swiss market.

SEO & Digital Marketing in Lausanne

Professional SEO and digital marketing services in Lausanne, Valais. Search engine optimization, Google Ads management, and generative engine optimization for Swiss businesses by Tedbin.

SEO and GEO optimization for search engines and AI platforms
Google Ads, Meta Ads, and TikTok campaign management with ROI tracking
Structured data, llms.txt, and AI discoverability for next-gen visibility

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Search Engine Optimization (SEO)

We start with a full technical SEO audit — crawlability, indexation, site architecture, internal linking, page speed, and Core Web Vitals — to fix the foundation before working on visibility. From there we build a keyword strategy targeting the terms your Swiss customers actually search for, optimise your on-page content (titles, meta descriptions, headings, image alt text), and implement structured data so Google understands exactly what your business offers. For local businesses we optimise your Google Business Profile, build local citations, and target geo-specific keywords to dominate search results in your area.

Ad Campaign Setup

We set up and manage paid campaigns across Google Ads (Search, Display, Shopping, Performance Max), Meta Ads (Facebook and Instagram), TikTok Ads, and LinkedIn Ads — each configured with proper conversion tracking, audience segmentation, and A/B testing from day one. Our approach focuses on ROI: we define clear KPIs, set up attribution models, and continuously optimise bids, creatives, and landing pages to lower your cost per acquisition. You receive transparent weekly reports showing exactly where your budget goes and what it returns.

Marketing Automation

We implement automated marketing workflows that nurture leads and retain customers without manual effort. This includes email sequences triggered by user behaviour (abandoned carts, post-purchase follow-ups, re-engagement campaigns), chatbot setup for instant visitor qualification and FAQ handling, and CRM integration so every interaction feeds into your sales pipeline. We work with tools like Mailchimp, Brevo (Sendinblue), HubSpot, and custom solutions — choosing what fits your business size and budget.

Generative Engine Optimization (GEO)

Optimize your website to be discovered and cited by AI platforms like ChatGPT, Claude, Google AI Overviews, and Perplexity. We implement structured data, semantic markup, comprehensive FAQ content, and llms.txt to ensure AI systems can accurately understand and recommend your business. GEO is the next frontier of online visibility — be found not just by search engines, but by the AI tools your customers are already using.

SEO and digital marketing for Lausanne's hospitality and deeptech clients

Lausanne SEO blends global and hyper-local. Lakefront luxury hotels and EHL-trained operators need multi-language search visibility — French, German, Italian and US guests all looking from different platforms with different expectations. EPFL deeptech and SaaS startups need a different surface area: keyword strategy aligned to product positioning, content marketing tuned for technical buyers, and structured data that helps AI search engines pick them up. We work technical SEO, GEO (Generative Engine Optimization) and content together so the same site ranks where the customer actually is.

FAQ — SEO & Marketing in Lausanne

Common questions about our SEO and digital marketing services in Lausanne, Valais.

SEO is a long-term investment. Initial improvements can be seen within 2-3 months, but significant ranking improvements for competitive keywords in Lausanne and Valais typically take 4-6 months. We provide monthly progress reports with transparent metrics.

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